Bugatti Veryon - Car Marketing

    The Best “Car Marketing” Ever?

    by admin on February 20, 2012

    The Best Car Marketing Ever?

    Bugatti Veryon does multiple “highway-runs” upto 225 MPH!

    How Do You Market A Super Car? Evidently you design it to go 225 MPH on “ordinary highways” while being able to serve tea and crumpets, without spilling a drop. Okay, I’m not saying it’s okay to go 225 MPH on public roads. We all know that is ill advised, not to mention highly illegal, if attempted in the US, and supposedly this was performed “south-of-the-border”. What I am saying is… if you’re in Automotive Advertising, and you job is to market a world-class super car, that “purportedly” runs at speeds in excess of 200 MPH…is there a better way to Generate Buzz than to take it out for a few runs north of 200 MPH, and post it on YouTube? Probably not!

    Think about how many different news organizations, bloggers, and regular Joe’s like you and me “shared” this video/story with friends and collegues world wide. I’d give you the stats, but it’s likely be posted and re-posted under different “titles” making it to difficult to track with certainty, but the number has to be enormous.

    Take a look for yourself and see from INSIDE the cabin of the Bugatti Veryon how “uneventful” the post 200 MPH runs seem to be.

    Bugatti Veyron on Seven 215-225mph Runs

    Best Car Marketing Ever?

    From OUTSIDE the cabin, it’s a completely different story as pass after pass, accomplice’s armed with video cameras shoot jaw-dropping flyby’s that can only be describe as “something out of this world”.

    I can just imagine the phone calls coming into Bugatti Automobiles headquarters in France, and exotic car stores worldwide.

    SPOKEN WITH A “VERY RICH” ACCENT: (Whatever that means)

    “Hello… Yes. I’m calling about the Bugatti Veryon.”

    “Yes. Well I’d like to put down a deposit.”

    “My First-Born Child?”

    “No… That’s Not a Problem.”

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    Automated Tool Creates 8 Ads For Every Vehicle

    by admin on February 19, 2012

    fields huston hummer banner adAutomotive PPC Tool Now Creates 8 Different Banner Ads For Every Vehicle

     

    There’s a new Automotive PPC Tool & Google Content Network Tool that’s been “battle-tested” over the last 12 months, and it’s getting amazing results for car dealers.

    Instead of bidding on high-cost generic keywords, car dealers can now advertise their specific inventory on Google AdWords for a fraction of the cost, and those clicks go right to the VDP (vehicle details page) for that vehicle. Plus you can advertise your inventory on sites like Motor Trend, Automotive.com, Lemon Free, YouTube and thousands of other sites in the GCN. (Google Content Network)

    Until now this market has largely been ignored. Dealers looking to truly dominate their market, now have a tool that will sync your inventory WITH Google AdWords allowing you to advertise for a fraction of your competitors – giving you a strategic advantage.

    Gone are the days of having to bid on un-productive, high cost keywords. Our new tool takes the guess work out of it, and does all the work for you. Consumers don’t buy keywords. They buy cars & trucks. Let our PPC AdWords Tool leverage your INVENTORY to drive traffic to YOUR website. More specifically to the exact “details” page for the vehicle their looking to buy. Two text ads are created for “every vehicle” for you Automotive PPC campaign.

    When car buyers do a search for a vehicle that you have in inventory, like a “Ford Mustang”, your PPC AdWords will be delivered. Only if your ad is clicked will you be charged. Until now Display Ads & Text Advertising on GCN, (The Google Content Network) has been neglected by car dealers. Why? Many dealers don’t have the time or budget to create IMAGE ads that meet all eight IAB standard ads sizes for each vehicle in inventory.

    Why would you need 8 image ads for every vehicle?

    Banner Ads

    Because their are thousands of websites on the GCN (Google Content Network), and each web site publisher has different ad sizes available on their sites to place ads on. If you have ads “ready-to-go” in all 8 IAB Standard Ad Formats, you can place ads on MORE SITES. Got 200 vehicles? That means 1,600 banner ads are designed automatically for your inventory. When someone clicks on your IMAGE ad, they are directed to the VDP. (Vehicle Details Page) People that don’t click, at least SEE YOUR AD, giving you enormous branding opportunities at no cost. Dealers can literally get hundreds of thousands, even millions of TEXT & BANNER impressions at no cost whatsoever, giving them free branding. This makes the rest of your ad dollars more effective. It is not until a consumer clicks on a TEXT ad or a BANNER ad that the dealer is charged.

    Learn how to…
    - Dramatically improve your Google AdWords ROI
    - Advertise your “Inventory” on Google AdWords for pennies
    - Advertise your Inventory on the Google Content Network with TEXT & IMAGE ads
    - Get enourmous amounts of Free Branding for your dealership online
    - Truly Dominate your competition
    - All for a LOW FLAT FEE & NO PERCENTAGE

    Contact Us Today (855) 595-7200

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    Automotive PPC

    Automotive PPC Tool

    Gets Your Inventory on the Google Content Network For Pennies

    Car Dealers have been using automotive PPC with Google AdWords and other Search Engines for years, and many think they have a pretty good handle on things.
    Unfortunately for many of them – they couldn’t be further from the truth.

    Mistake: (Bidding on High Cost – Low Conversion – Keywords)
    Many dealers are bidding on the same “general” keywords for their Automotive PPC. Examples include (car dealer orlando, chrysler dealer, used cars houston, used car dealer, etc…),
    What many dealers have found out is that these “GENERAL” keywords will cost you $3 to $4 dollars for every click.
    Not a great value, especially since consumers entering these “GENERAL” keywords, are typically at the very beginning of their search for a vehicle.
    Add that to the fact that consumers are starting the search for their next ride earlier and earlier, often times 6 months to a year from purchase date.
    Conclusion. Many dealers are chasing their tails, and wasting small fortunes bidding for the WRONG KEYWORDS.

    Automotive PPC Solution: (Bid on “Your Live Inventory” – Keywords)

    Want to skyrocket your automotive PPC results? Bid on your Live Inventory. Consumers start entering YEAR, MAKE, & MODEL SEARCH TERMS when they are CLOSE TO PURCHASING. Now – You can not only bid on your LIVE INVENTORY for TRADITIONAL SEARCH on Google.com and other search engines, but…You can also do it on the “Google Content Network.

    Who’s Involved with Automotive PPC?

    Well…anybody who’s anybody, that’s who.
    - Major Newspapers like the New York Times, and Your Local Paper
    - Major Magazines like Forbes, Motor Trend, and many more
    - Major Websites like YouTube, My Space, Lemon Free, Oodle, and Automotive.com
    - Thousands of Forums, and many many more.

    Why are all these big Media Players involved in Automotive PPC? Because they get a piece of the action every time a user clicks a Google Ad.

    We Make it Easy:

    Here’s where it gets real easy to implement.
    WE HAVE A KILLER Automotive PPC Tool that will do all the work for you, For a Low Flat Fee.

    Automotive PPC SEARCH: (Text Ads) Google.com
    (These are the traditional AdWords your used to seeing on Google.com, BUT they’re based on your LIVE INVENTORY)
    Consumers Close to purchasing a vehicle, enter SEARCH TERMS with “Long Tailed” Keywords for (YEAR, MAKE, MODEL, PRICE, etc.)
    Example: (2009 Ford F 150 4×4 orlando) It’s a lot more SPECIFIC and DETAILED SEARCH than (used trucks orlando)
    We display a CUSTOM TEXT AD for THAT VEHICLE.
    If CLICKED – the LINK goes directly to THAT vehicle on YOUR website. (COST: Typically $1.00 to $1.50)
    That’s a lot less than $3.00 or $4.00 for an “used trucks orlando” CLICK

    Automotive PPC DISPLAY: (Text & Image Ads) Google Content Network
    Here is where it gets very exciting. Let’s say you’re a Ford Dealer.
    If your local paper writes an article about a Ford Mustang, and if you have a Ford Mustang “IN INVENTORY”, your text or image ad gets DISPLAYED IN THAT ARTICLE.
    Plus it doesn’t cost anything unless someone “clicks” and is taken to THAT vehicle on YOUR website.

    Automotive PPC is great way to advertise to consumers who are either “In Market” for a vehicle, or are reading content about vehicles you have in Inventory Right Now.
    Plus, the IMAGE ADS are a highly effective branding tool for the majority of consumers who don’t “click” on the ad.
    And, the best part is – you have total control over your marketing radius, and what inventory gets advertised.

    We offer cutting-edge, first-to-market Automotive PPC AdWords services for our dealers, utilizing both text ads and image ads.
    The image Automotive PPC ads offered through the Google Content Network get absolutely tremendous results. And, you only pay for clicks.
    Plus the CPC (cost per click) is exceptionally low because it’s based on your (LIVE INVENTORY- Usually $1 to $1.50 p/click), NOT (GENERAL KEYWORDS at $3 to $4 p/click), giving you a killer ROI.
    You also get hundreds of thousands of impressions showing YOUR LOGO and YOUR INVENTORY.

    Our Automotive PPC Software Tool creates these ads for every new and used vehicle you in your inventory.
    When customers click, we can direct them to any website. Cobalt, Reynolds, Dealer.com, Izmo Cars, etc…

    Check out these high traffic sites on “GCN” we can advertise on for a fraction of a penny:

    1) Gmail

    As you know, when Gmail users go to their inbox, they see Google ads.
    Each time you open a different email, unique ads appear based on the TEXT in the email.

    Here is an exciting True Story:
    One of our dealers recently sold a car to a woman in Tampa Florida. After the sale, we contacted her to find out
    exactly HOW she came to our dealer. She said she filled out a lead form on the dealer website. So…we inquired how she found our dealers website.

    THIS IS WHAT SHE SAID:
    She was searching online for a late model pre-owned Chrysler Sebring.
    She found what she was looking for at another dealer about about 20 miles away, and inquired about the car.
    After submitting her lead on the OTHER DEALER WEB SITE, She received an AUTO RESPONDER.
    It said; “Thank you for your inquiry on the 2008 Chrysler Sebring…..”
    When she opened the email IN HER GMAIL ACCOUNT, …SHE SAW OUR Automotive PPC TEXT AD, CLICKED ON IT, LIKED THE DEAL, SHOWED UP, AND BOUGHT THE CAR.

    Automotive PPC Examples

    We couldn’t capture “her” Automotive PPC ad because we weren’t there when she opened her email, but it would have looked something like this.

    xx
    2) YouTubeYouTube is the 3rd most visited website on the planet after Google.com, and Facebook. Owned by Google – YouTube also displays TEXT and IMAGE ads. Your Automotive PPC ad could appear on Thousands Of Videos. Here is a TEXT AD for an Orlando Dealer that appears ON THE VIDEO:
    xx
    3) Motor Trend:Motor Trend is another high traffic automotive website. An article about the Volkswagen Passat gets this Automotive PPC ad displayed by a dealer that happened to have one in inventory.This IMAGE AD has been displayed 3,900 times so far this month, for a cost of just $13.00 in a dealer selected radius of 50 miles.
    xx
    4) Car ForumsCar Forums are highly popular with car buyers and enthusiasts. Thousands of forums provide the opportunity for car dealers to utilize Automotive PPC to target buyers literally for pennies.
    xx
    5) Automotive.comGets tons of traffic and does very well in the search engines. Another greta opportunity to use Automotive PPC.
    xx
    6) Forbes.comA high traffic website for business professionals is Forbes.com
    This is just another example of where your Automotive PPC ads can appear.
    xx
    You can dramatically improve your automotive PPC results for a LOW FLAT FEE. ALL WE NEED – IS YOUR FEED.
    Drive Huge Traffic with Automotive PPC.Contact Us Today

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    Automotive Digital Marketing

    by admin on February 16, 2012

    Digital Marketing

    Automotive Digital Marketing That Works

    Dealers are moving at break neck speed to adopt the latest automotive digital marketing strategies.

    Why? Because digital marketing allows dealer to laser target In-Market Consumers. Recent statistics show that 86% of active car shoppers are searching online before they make a purchase. The same number of people are probably “Add-Skipping” past TV commercials with their DVR’s or TIVO. Combine that with current market conditions and it’s easy to understand why dealers are transitioning from traditional media in favor of digital marketing that’s cheaper and more effective.

    Automotive Digital Marketing Strategies

    We provide car dealers with the following state-of-the-art digital solutions including automotive digital marketing strategies that get quick results.

    • Pay Per Click On Your Inventory
    • Onsite SEO
    • Video SEO (VSEO)
    • Keyword Microsites
    • Social Media Marketing
    • Web Site Specials
    • Automotive Reputation Management
    • Video Inventory (Real Video)

    Automotive Digital Marketing That Works

    Call Today for a Free Consultation and Guaranteed Exclusivity!

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